How To Design A Website That Is Law Client Friendly
A good web design will attract many clients to your company or business. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. So as to benefit fully and reach your law clients it is essential that you consider the following tips worth taking.
Always keep the lead a form simple. it is important that the leads that you use should be in such a way that it is easy for the client to understand. Including name, phone number and email in the forms might be too much. Majority of the clients or the visitors will walk over the fields Zanes Law keeps its leads as simple as possible to acquire the targeted information.
One goal, one button policy. This is also termed as the attention ratio. Every page of the website should have one goal. Taking for example “sign up for free consultation” when you add other components to this button it will catch less attention. If you add more buttons and links to your initial consultation will become weaker and weaker.
Use emotive copy. It is a misconception that law websites should be filled with law describing terminologies. Despite the fact that the website should show a given level of professionalism you should also have in mind to include some emotions in it Take an example of these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The the first statement will be more eye-catching as compared to the second one Zanes Law has benefited much from this kind of approach.
It is important to add social interaction to your site. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.
So as to have your site at the top of search engine it is crucial that you optimize it. You should be keen when creating backlinks. Search engines will neglect suspicious links and recognize the strong organic links.
Do not use the home page as the landing page of your website. Many people will go against these. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. Companies such as Zanes Law have benefited from this idea.
Always make sure that your blogs are live. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. Frequently update your blogs like Zanes Law.
Finally avoid stock photography. Zanes Law uses original, interesting photos to create more attention to law clients.